Louis Vuitton, in collaboration with the NBA, celebrated the winning team of the 2020 NBA Finals by presenting the world-renowned Larry O’Brien Trophy in a Louis Vuitton Trophy Travel Case to the Los Angeles Lakers. This is their launched product to start off LVxNBA, the first cross-metiers menswear capsule collection in a three-year partnership with the National Basketball Association under the artistic direction of Virgil Abloh.
Virgil Abloh created LVxNBA, a limited clothing and accessories line uniting the emblems of two contrasting institutions, with the motivation of hybridizing French luxury and American sports. The collection adapts the designer’s codes with the iconography of the basketball universe and honors the values of relatability and inclusion key to Virgil Abloh’s vision at Louis Vuitton.
The LVxNBA capsule collection will be available in stores on November 20th, 2020. It is confirmed that NBA Pop Up will take place in Chadstone (Melbourne, Australia). Stay tuned to find out more about their selected retail and digital networks for this Pop Up.