A new decade represents the beginning of a new era. At K11 MUSEA, the cultural-retail destination’s first-ever Chinese New Year will be celebrated with blessings and knowledge, brought to life through the introduction of an exclusive Red Packet, a Cheongsam Heritage Exhibition showcasing Chinese arts and craftsmanship, as well as a series of culinary and wellness workshops – all coming together with the goal of enriching consumers’ daily lives through culture for the start of the year. 

K11 MUSEA honors the traditions of Chinese New Year to celebrate a prosperous beginning in the Year of the Rat. As it is commonly known, the Chinese New Year is identifiable through the giving of red packets. It is believed that New Year blessings are more memorable if they are presented in a one-of-a-kind red packet. Intricately designed, the artisanal red packet of K11 MUSEA comes in four shades of red and reflects the alluring design motif featured at K11 MUSEA, Hong Kong’s Silicon Valley of Culture. Much like a heraldic family crest, the beautiful MUSEA motif celebrates the prosperity and exoticism of the Silk Road; a nod to the city’s rich heritage upon which K11 MUSEA is built. 

To further bring up the Chinese festive ambiance, a Lion Dance Parade will also be presented from noon onwards on 30 January, from the Main Entrance at Salisbury Road to various locations at K11 MUSEA.

As Hong Kong’s Silicon Valley of Culture, K11 MUSEA meticulously selected exquisite vintage Cheongsams and tailoring tools for an exhibit at the Experience Chamber, First Floor. Work includes those by Master Yan Ka Man, who has been making Cheongsams for over 60 years with many iconic designs on display during Miss Hong Kong Pageants every year, as well as the popular styles that were often seen on celebrities in the 1960s.

Continuing K11 MUSEA’s mission to propagate culture, a live demonstration will be hosted every Saturday, from 11 January-29 February, where local specialist Cheongsam tailor Yin Kou Zhang will demonstrate his artistry for the public on the essential steps of making a perfect Cheongsam by hand sewing. Come experience the craftsmanship of this rich and vibrant artistic tradition by joining the hauniu (flower buttons) workshop held after the demonstration session.

Born in Shanghai, Master Yin Kou Zhang began his tailoring career at the age of 14, following his father and grandfather’s footsteps. Though influenced by his family, Yin learned his tailoring skills from his grandfather’s protégé due to the family’s rules of ‘father shall not tutor his own son’ to ensure the strictest guidance during the apprenticeship. Master Yin specialized in needlecraft, a classic Shanghainese tailoring technique; every stitch is neatly done by hand, a detailed and complicated skill. Established his business in Sai Wan district for more than 30 years, Master Yin insists on a complete handcraft cheongsam for each of his customers.

Cheongsam Heritage Exhibition: A Touch of Disappearing Craft
Experience Chamber, First Floor of K11 MUSEA
11 & 18 January and 1, 8, 15, 22 & 29 February
Demonstration: 2:00 – 3:30pm 
Flower Button Workshop: 3:30 – 4:00pm

Furthermore, music-loving children will be taken on a brand new adventure this New Year at the Donut Playhouse with an interactive concert with Acoufunkture, an acoustic and funk musical group. With the group performing uplifting Chinese New Year tunes along with its original works, kids may be part of this concert when they join in to spontaneously play simple instruments.

The Donut musical adventure with Acoufunkture
Donut Playhouse, B2, K11 MUSEA
11 & 18 January 2020, 3 – 3:30pm