As the coronavirus outbreak strikes Indonesia in the early quarter of 2020, Blvckeditions has joined forces with Aksi Cepat Tanggap (ACT) – one of the biggest pioneers of the non-profit organization in Indonesia.
The #BlvckeditionsForHumanity program with ACT was aiming to help the parties that were being affected the most by the virus pandemic in Indonesia, ranging from the doctors and medical team, the journalists whose also risking their life by working in the uncertainty times, and all the people who were also struggling because of the virus spread, by allocating the proceed for food, self-protectors, as well as the other supply, needed. All the profits earned from the exclusive merchandise selling will be donated via ACT.
The program kicked off on April 7 and ended on June 8. Comprised of both graphic t-shirt and crewneck, the #BlvckeditionsForHumanity merchandise was designed with the idea to encourage people to stay home, in order to flatten the curve and kill the positive numbers to zero. As a part of the social campaign, we have also created a lookbook for the style essence purpose. The concept itself is very subtle, focusing on the two designs of the exclusive collection.
Taking place in one of the modest furniture houses in Jakarta, we have also tapped Bramble Furniture Indonesia to help us in the lookbook making with their specialty of a classic and elegant space – which clearly emphasizing the style of the youth of today in daily real-life, and represents the creative mind in the trendiest mode.
Fun fact, Bramble Furniture products are all hand-made from start to finish, using many traditional methods used in the construction of these unique accent pieces that are made by order.
While our photographers were at work, we managed to wander around the classic American styled rooms and learn more about the brand itself. Considering its subtle decor with the wooden and warm artworks, Bramble Furniture’s spaces are really a perfect match to our minimal and youthful lookbook.
Other than that, the company also has a strong commitment to creating a sustainable environment and community, that’s driven by the desire to preserve nature with Bramble Tree Planting program and eco-friendly properties for their products. This is one that we can definitely stand behind! For those of you who are keen about Bramble Furniture, they’re also on sale.
You can learn more on Bramble Furniture by visiting www.bramblefurniture.com.